I'm Sergio
I'm a product designer based in Southern California, blending a background in sales, entrepreneurship, and creative direction.
Transitioning from an Account Manager role at a B2B staffing and consulting company, I dove into understanding empathy by collaborating closely with clients to unravel their needs and challenges. Pairing that with two years prior of running a streetwear brand that introduced me to digital design, photography, and creative direction—this journey seamlessly directed me into the realm of UX design. Here, my passion for crafting intuitive solutions that meet both business and user needs began to flourish.
Beyond design, you'll find me exploring new and old food joints around SoCal with friends or immersing myself in my passions for music, Formula One, and catching little monsters in Pokemon Go.
More about me
Special interests
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Jazz is my favorite genre to listen to while designing in Figma. A song by Wes Montgomery is a must during a design session.
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My favorite games include Breath of the Wild, Pokemon Go, and YuGiOh TCG.
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I enjoy powerlifting and try to keep workouts to 4 times a week. My favorite lift is the squat!
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On Sundays, you can catch me chilling at home watching Formula 1 race day.
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I enjoy traveling to new places whenever the chance arises. My next big trip I'm planning for is Japan!
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Asian and Italian food have my favorite dishes. Can never go wrong with a bowl of ramen or spaghetti.
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I enjoy keeping in tune with recent tech news, reviews, and the latest trends. Shoutout MKBHD.
